TV shows

‘Bhajan cool’: Two words for talent show ‘Om Shanti Om’ judged by Baba Ramdev

There is ‘no elimination, only elevation’ on Pankaj Narayan’s show on Star Bharat.

It was waiting to happen: a musical talent show based on bhajans and devotional songs on a prime time channel with religious leader and serial entrepreneur Baba Ramdev as the main judge.

Star Bharat, the new name for the channel Life OK, has started airing Om Shanti Om, which gives the reality television show format a religious tinge. Composer Shekhar Ravjiani, singer Kanika Kapoor and actor Sonakshi Sinha, called “guru cools”, and Baba Ramdev, termed the “maha judge”, supervise the efforts of 14 contestants on Om Shanti Om every weekend. The idea of creating a show that scopes out the achievements of bhajan singers has been brewing for four years, creator and producer Pankaj Narayan said. Among the milestones crossed thus far: a rap version of a bhajan by Baadshah, a Ganesh aarti by Ranveer Singh, and a dance performance of the dashavatar by Sonakshi Sinha. The show has made place for sufi songs and extends the definition of devotion to patriotic tracks.

Apart from working in television and advertising, Narayan has directed the feature film Chal Guru Ho Jaa Shuru (2015), featuring Hemant Pandey, Chandrachur Singh and Sanjay Mishra. He is a Baba Ramdev follower, and hopes to successfully sell the idea that “you can dance to bhajans” too.

What is the story behind ‘Om Shanti Om’?
When I used to watch reality music shows and I found eight-year-olds singing such songs as Badan Pe Sitaren Lapete Hue, I felt that unlike film songs, spiritual and devotional songs can actually be sung by all age groups. In fact, the songs that are most heard and sung in India are devotional songs.

However, the genre has not received the big platform that it deserves. Bhajan singers have not been able to become celebrities. Take a singer like Sonu Nigam. He began his career singing at jagrans. However, he became famous only when he entered Bollywood. So the primary objective is to give devotional songs a platform as big as other reality music shows.

There is a song I like a lot – Chanda Re Chanda Re sung by Hariharan. It’s beautiful, but it is a song that we perhaps listen to once in a while. But the same Hariharan has sung the Hanuman Chalisa that lakhs and crores of people listen to every day. This is a country where bhajans are sung and listened to a lot, but they have not got the support of good music.

The other objective was the propagation of culture. Parents of children who auditioned told me that their children learnt bhajans only so that they could participate in our show. Until our auditions, they did not even know these songs. That encouraged me even more. Through a show like this, I could tell youngsters that our culture and their trends can be friends. I wanted to show that culture can be stylish too. You may have noticed the promos we ran for the show: Puja ke saath pop hoga aur shraddha ke saath rock hoga (Pop music with worship and rock music with devotion). We want to make bhajans and devotional songs cool enough for today’s generation – to reinvent bhajans in the vocabulary and style of today’s music.

Om Shanti Om (2017).

Once the concept was in place, how did you fix the format?
We are singing god’s songs, so I decided that there will be no elimination, only elevation. We will have what we call the Top Tentastic, which comprises the top 10 contestants. But we will not show anyone losing.

So far, in all reality music shows, the search is for an ideal. And generally, that ideal singer will finally find a place in Bollywood. The focus is always about making a person’s career. Here, we are interested in creating icons. For instance, there is a contestant who is a devotee of Hanuman. His end goal is to sing songs for Hanuman. Then there is Zaid Ali, whose goal is to sing in praise of the country.

Don’t all reality shows aim to create icons?
There is a difference between voices and icons. Bhajan singers Anup Jalota and Shraddha Sinha have not sung for any popular Bollywood actor. They are icons, not just voices, who are heard by millions of people. Each genre of bhajan singing has an icon associated with it – Jalota for bhajans or Narendra Chanchal for jagrata. That’s what we want to create in this show. The goal is to create a generation of cool and trendy singers for devotional songs.

What is your definition of ‘cool’?
For every generation, something becomes outdated and something else becomes cool. The question is when you are communicating with the next generation, how do you represent or introduce aspects that appear old or outdated to them? That’s why we have the tagline “Shraddha vahi andaz naya.” Why will a 13-year-old boy listen to a Meera bhajan? It is a song that his grandfather listens to. But when the grandfather comes dressed in shorts, holds a guitar and sings the same song, the boy feels he is cool. The cool quotient fixes the generation gap. Why can’t we make our culture cool?

Pankaj Narayan, creator of Om Shanti Om.
Pankaj Narayan, creator of Om Shanti Om.

How did you choose the judges?
All the judges are there because they deserve to be there. Shekhar Ravjiani is an artist who can make devotional music contemporary. Kanika Kapoor has sung with Anup Jalota. She has popularised and modernised bhajans for audiences abroad too. Sonakshi Sinha has explained her connections with spirituality in one of the episodes: Shatrughan is her father’s name. His three brothers are Ram, Bharat and Lakhan. Her brothers are Lav and Kush. Her house is named Ramayan. She has studied in an Arya Samaj school and speaks Hindi well.

How did Ramdev get associated with the show?
I have been associated with him for years. Being one among his karmyogis, I respect him a lot. He is a man who made yoga and Ayurveda popular. Since our goal is to make bhajans contemporary, I thought he would fit the show well.

Is Ramdev’s company Patanjali also sponsoring the show?
Sponsorship is not my call. It is the channel’s prerogative. As the producer, I went to Star Bharat and told them that I have a concept in mind and I would like Ramdev to be a part of it.

Is there an effort to ensure that all religions are represented?
We are going to release episodes in tune with the upcoming festivals. So, you will see episodes about Dussehra and Diwali. Now, the trending god is Ganesh.

You’ll hear songs of every religion on this show. That said, I don’t think that we will include every religion just for the sake of political correctness. We need to take into consideration what our audience wants.

What does your audience prefer?
Our audience is Bharat. We are not pushing any agenda. We do not prefer a particular religion over another. We want to focus only on the popular songs as of now, whichever religion they may be from. But if there are four Hindu Bhakti songs and two songs from Islam, we are not going to obsess about equal representation.

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“My body instantly craves chai and samosa”

German expats talk about adapting to India, and the surprising similarities between the two cultures.

The cultural similarities between Germany and India are well known, especially with regards to the language. Linguists believe that Sanskrit and German share the same Indo-Germanic heritage of languages. A quick comparison indeed holds up theory - ratha in Sanskrit (chariot) is rad in German, aksha (axle) in Sanskrit is achse in German and so on. Germans have long held a fascination for Indology and Sanskrit. While Max Müller is still admired for his translation of ancient Indian scriptures, other German intellectuals such as Goethe, Herder and Schlegel were deeply influenced by Kalidasa. His poetry is said to have informed Goethe’s plays, and inspired Schlegel to eventually introduce formal Indology in Germany. Beyond the arts and academia, Indian influences even found their way into German fast food! Indians would recognise the famous German curry powder as a modification of the Indian masala mix. It’s most popular application is the currywurst - fried sausage covered in curried ketchup.

It is no wonder then that German travellers in India find a quite a lot in common between the two cultures, even today. Some, especially those who’ve settled here, even confess to Indian culture growing on them with time. Isabelle, like most travellers, first came to India to explore the country’s rich heritage. She returned the following year as an exchange student, and a couple of years later found herself working for an Indian consultancy firm. When asked what prompted her to stay on, Isabelle said, “I love the market dynamics here, working here is so much fun. Anywhere else would seem boring compared to India.” Having cofounded a company, she eventually realised her entrepreneurial dream here and now resides in Goa with her husband.

Isabelle says there are several aspects of life in India that remind her of home. “How we interact with our everyday life is similar in both Germany and India. Separate house slippers to wear at home, the celebration of food and festivals, the importance of friendship…” She feels Germany and India share the same spirit especially in terms of festivities. “We love food and we love celebrating food. There is an entire countdown to Christmas. Every day there is some dinner or get-together,” much like how Indians excitedly countdown to Navratri or Diwali. Franziska, who was born in India to German parents, adds that both the countries exhibit the same kind of passion for their favourite sport. “In India, they support cricket like anything while in Germany it would be football.”

Having lived in India for almost a decade, Isabelle has also noticed some broad similarities in the way children are brought up in the two countries. “We have a saying in South Germany ‘Schaffe Schaffe Hausle baue’ that loosely translates to ‘work, work, work and build a house’. I found that parents here have a similar outlook…to teach their children to work hard. They feel that they’ve fulfilled their duty only once the children have moved out or gotten married. Also, my mother never let me leave the house without a big breakfast. It’s the same here.” The importance given to the care of the family is one similarity that came up again and again in conversations with all German expats.

While most people wouldn’t draw parallels between German and Indian discipline (or lack thereof), Germans married to Indians have found a way to bridge the gap. Take for example, Ilka, who thinks that the famed differences of discipline between the two cultures actually works to her marital advantage. She sees the difference as Germans being highly planning-oriented; while Indians are more flexible in their approach. Ilka and her husband balance each other out in several ways. She says, like most Germans, she too tends to get stressed when her plans don’t work out, but her husband calms her down.

Consequently, Ilka feels India is “so full of life. The social life here is more happening; people smile at you, bond over food and are much more relaxed.” Isabelle, too, can attest to Indians’ friendliness. When asked about an Indian characteristic that makes her feel most at home, she quickly answers “humour.” “Whether it’s a taxi driver or someone I’m meeting professionally, I’ve learnt that it’s easy to lighten the mood here by just cracking a few jokes. Indians love to laugh,” she adds.

Indeed, these Germans-who-never-left as just diehard Indophiles are more Indian than you’d guess at first, having even developed some classic Indian skills with time. Ilka assures us that her husband can’t bargain as well as she does, and that she can even drape a saree on her own.

Isabelle, meanwhile, feels some amount of Indianness has seeped into her because “whenever its raining, my body instantly craves chai and samosa”.

Like the long-settled German expats in India, the German airline, Lufthansa, too has incorporated some quintessential aspects of Indian culture in its service. Recognising the centuries-old cultural affinity between the two countries, Lufthansa now provides a rich experience of Indian hospitality to all flyers on board its flights to and from India. You can expect a greeting of Namaste by an all-Indian crew, Indian food, and popular Indian in-flight entertainment options. And as the video shows, India’s culture and hospitality have been internalized by Lufthansa to the extent that they are More Indian Than You Think. To experience Lufthansa’s hospitality on your next trip abroad, click here.


This article was produced by the Scroll marketing team on behalf of Lufthansa as part of their More Indian Than You Think initiative and not by the Scroll editorial team.