The doodles created by internet search engine Google get a fair bit of attention depending on the cuteness or intricacy levels. Since they started appearing in 1998, they have evolved significantly, with elaborate animations and country-specific tributes. The most recent doodle to grab attention pays homage to pioneering silhouette animation artist Lotte Reiniger on the occasion of her 117th birth anniversary on June 2. The German animation filmmaker predated Walt Disney by almost a decade and is often credited with the first feature-length animated film, The Adventures of Prince Achmed (1926).The tribute to Reiniger was created in her distinctive style by a Google animator Olivia. Google employees Nat and Lo (real names Natalie Hammel and Lorraine Yurshansky) went behind the scenes to show its making.Reiniger was born in Berlin in 1899. Her first film was a four-minute love story, The Ornament of the Enamoured Heart (1919). She created haunting versions of popular fairy tales such as Cinderella and Sleeping Beauty (both 1922).Reiniger’s breakthrough film, The Adventures of Prince Achmed, was loosely inspired by the Arabian Nights and came in 1926.Reiniger went on to direct several films, including a very early screen adaptation of Hugh Lofting’s Dr Doolittle novels, which feature a doctor who can talk to animals. Reiniger’s version was titled Doctor Dolittleand his Animals (1928).
Reiniger and her husband Carl Koch fled Nazi Germany in 1933 and lived in various countries until they officially emigrated to London in 1949 . Among their productions during this period are animated versions of the operas Carmen and The Magic Flute.
The original prints of her films were lost in these interim years and the restored copies that exist today are copies of copies, the original soundtrack having often been replaced by contemporary music and an increased pace, says historian William Moritz. “Although the ‘restoration’ reestablished the tints of the original, much of the fine background detail in most scenes is lost,” Moritz writes.
Reiniger died on June 19, 1981, at the age of 82. A video below, a part of the 1970 documentary The Art of Lotte Reiniger, shows her at work.
Not just for experts: How videography is poised for a disruption
Digital solutions are making sure it’s easier than ever to express your creativity in moving images.
Where was the last time you saw art? Chances are on a screen, either on your phone or your computer. Stunning photography and intricate doodles are a frequent occurrence in the social feeds of many. That’s the defining feature of art in the 21st century - it fits in your pocket, pretty much everyone’s pocket. It is no more dictated by just a few elite players - renowned artists, museum curators, art critics, art fair promoters and powerful gallery owners. The digital age is spawning creators who choose to be defined by their creativity more than their skills. The negligible incubation time of digital art has enabled experimentation at staggering levels. Just a few minutes of browsing on the online art community, DeviantArt, is enough to gauge the scope of what digital art can achieve.
Sure enough, in the 21st century, entire creative industries are getting democratised like never before. Take photography, for example. Digital photography enabled everyone to capture a memory, and then convert it into personalised artwork with a plethora of editing options. Apps like Instagram reduced the learning curve even further with its set of filters that could lend character to even unremarkable snaps. Prisma further helped to make photos look like paintings, shaving off several more steps in the editing process. Now, yet another industry is showing similar signs of disruption – videography.
Once burdened by unreliable film, bulky cameras and prohibitive production costs, videography is now accessible to anyone with a smartphone and a decent Internet bandwidth. A lay person casually using social media today has so many video types and platforms to choose from - looping Vine videos, staccato Musical.lys, GIFs, Instagram stories, YouTube channels and many more. Videos are indeed fast emerging as the next front of expression online, and so are the digital solutions to support video creation.
One such example is Vizmato, an app which enables anyone with a smartphone to create professional-looking videos minus the learning curve required to master heavy, desktop software. It makes it easy to shoot 720p or 1080p HD videos with a choice of more than 40 visual effects. This fuss- free app is essentially like three apps built into one - a camcorder with live effects, a feature-rich video editor and a video sharing platform.
With Vizmato, the creative process starts at the shooting stage itself as it enables live application of themes and effects. Choose from hip hop, noir, haunted, vintage and many more.
Or you can simply choose to unleash your creativity at the editing stage; the possibilities are endless. Vizmato simplifies the core editing process by making it easier to apply cuts and join and reverse clips so your video can flow exactly the way you envisioned. Once the video is edited, you can use a variety of interesting effects to give your video that extra edge.
You can even choose music and sound effects to go with your clip; there’s nothing like applause at the right moment, or a laugh track at the crack of the worst joke.
Or just annotated GIFs customised for each moment.
Vizmato is the latest offering from Global Delight, which builds cross-platform audio, video and photography applications. It is the Indian developer that created award-winning iPhone apps such as Camera Plus, Camera Plus Pro and the Boom series. Vizmato is an upgrade of its hugely popular app Game Your Video, one of the winners of the Macworld Best of Show 2012. The overhauled Vizmato, in essence, brings the Instagram functionality to videos. With instant themes, filters and effects at your disposal, you can feel like the director of a sci-fi film, horror movie or a romance drama, all within a single video clip. It even provides an in-built video-sharing platform, Popular, to which you can upload your creations and gain visibility and feedback.
So, whether you’re into making the most interesting Vines or shooting your take on Ed Sheeran’s ‘Shape of You’, experience for yourself how Vizmato has made video creation addictively simple. Android users can download the app here and iOS users will have their version in January.
This article was produced by the Scroll marketing team on behalf of Vizmato and not by the Scroll editorial team.