The public relations pitch of Vogue BFFs, the chat show on the Colors Infinity channel, promises “intimate moments and secrets of your favorite stars with their favorite people”. The view from the sidelines looks inviting: celebrities show up with their best friends, professional collaborators and family members, and share confidences.
A closer look, however, reveals a half-baked attempt at unmasking celebrity lives. The show is hosted by Indo-Canadian model and actress Kamal Sidhu on a set that resembles a loft and is replete with extravagant knick-knacks and yellow lights. Then it is time for the celebrity to knock on the door and be bombarded by rapid-fire questions. The second guest comes in a little later, so to bide time, Sidhu asks question after question as the celebrity walks around the set, taking in the view.
Friendship is loosely defined on the show. The pilot episode featured Deepika Padukone with her stylist and, surprise, surprise, show sponsor Vogue magazine’s fashion director, Anaita Shroff Adajania. (Details on Padukone’s look from the episode were later posted on the Vogue site.)
The episode on Kajol was with one of her oldest friends, makeup artist Mickey Contractor. Arjun Kapoor was accompanied by his uncle, Anil Kapoor. Another episode included Kareena Kapoor and designer Manish Malhotra. (Sample: “My husband always tells me, ‘I don’t like size zero,’ he likes the more curvy, rounded kind of women, the typical Indian, Kamasutra-ish kind of woman.”)
The setup feels rather jumbled, as the charming Sidhu makes earnest attempts to establish a deep conversation while including random games to test the friendship and questions posed by fans. There is sometimes a lot happening, and the show barely scratches the surface in its attempt to cover too much ground in a short period.
Some elements feel staged. Kajol expresses her desire to see Contractor and hopes that he is the guest who has been invited with her. There are revelations about the actress that will not be new to hardcore Kajol followers. It was Contractor who played a pivotal role in retaining Kajol’s signature unibrow look at the beginning of her career. Audiences are also told about what the actress has been up to lately and her decision to get married in her early twenties. However, we never hear much about Contractor, and he is asked absurd questions, including “How much does he charge for bridal makeup?”
The answer: “Priceless.”
The two Kapoors, on the other hand, have a little fun with each other. Arjun discusses how his uncle is always the centre of attention. There is no room for genuine insights or difficult conversations on say, Arjun’s big shift to the movies. He does talk about the one pet peeve that so many people have with star kids’ privileges, and explains that many of them wither away over the years.
Compared to other talk shows that have been popular, such as Rendezvous with Simi Garewal or Koffee with Karan, Vogue BFFs fails to leave its mark. One reason might be that Johar knows his guests a lot better than Sidhu. There aren’t enough memorable anecdotes or insights into the lives of the celebrities, and rushed segments such as the one tracing their fashion evolution do not help.